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Nikuruga's avatar

The simplest explanation is that the inflation stat just isn’t accurate and actual inflation is a bit higher. I would’ve said this was a conspiracy theory in the past because my own spending pre-COVID was relatively constant year to year. But this year I’ve saved much less money than last year and even less money this year than in 2024 when I bought a new car and haven’t made any similarly large purchases this year. And many of my expenses are fixed (I have a COVID-era mortgage and employer-subsidized daycare)—imagine the situation facing a non-homeowner who is literally facing double or triple the monthly costs of pre-COVID!

The unemployment stat also hides a huge amount of variation by age. Young people have it pretty bad. Young college grads are back to early-2010s levels of unemployment: https://www.epi.org/blog/class-of-2026-young-college-graduates-face-a-weaker-labor-market-but-a-more-mixed-picture-than-the-headlines-suggest/. And everything is much more expensive than the early 2010s.

Dan Quail's avatar

I would say that what has happened is that everywhere consumers go they don’t feel like they are getting a deal. This whole inflationary episode feels like a bunch of nickel and diming after every episode. I am angry my Greek yogurt brand has increased one dollar a pint. I am angry that the Brazil coffee tariff prices negotiated a long while ago are passing through. I am angry my it takes ten extra dollars to fill my Corolla.

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