313 Comments

"Actually, Slatepitches are good!" is still a Slatepitch.

Expand full comment

I feel like you nailed a root cause here: "Articles are consumed decontextualized from their publications, so nobody knows what anything is anyway."

A big reason media outlets have converged into a mass blob of "parents are not okay" is because "parents are not okay" does great in SEO and social media content algorithms. It's impossible to maintain a distinct identity when nearly all of your content is consumed divorced from source of publication, which also explains why the NYTimes has hung on - it's big enough with enough gravity to avoid having its work consumed fully independent of other platforms.

My hope lies in podcasts and substacks. I miss slatepitches too.

Expand full comment

Yes, everyone chasing essentially the same SEO high is a big factor here

Expand full comment

I don't know anything about actual SEO, and you worked at these places so I defer to you, but -- "okay" seems like a weird SEO play. Are people really searching for things like "are parents okay this pandemic"? I'd think the "okay" is more to catch people's eye on Twitter.

Expand full comment

The actual SEO answer is typically to niche down to a category you can complete in, eg don't be a fitness blog be a fitness for dads who play soccer blog

I suspect the homogeneity of media is more driven by social media and what gets traction there. A product of both algorithms and human nature.

Expand full comment

My worry about substacks is that among the ones I've sampled - even the ones from authors I like, I worry I have a good handle on their opinions already and so I'll learn something interesting but I might be bubbling myself.

The comment sections help at least.

Expand full comment

I liked comments sections in the 2010s but a lot of interesting ones are now gone or closed except to like-minded people and/or paying (same thing) subscribers.

Expand full comment

It’s weird though— you’d think a true contrarian take would get more clicks? Has there been a canonical “this pandemic has been great for me” take?

Expand full comment

I’ve had a pretty good pandemic. And I’m single. But I am on the introverted side, and I don’t like bars (I do like dancing, but that doesn’t involve talking to strangers).

The early months were pretty miserable. Trying to get that damn Netflix movie browser thing synced up so you could remotely watch a movie with friends you never saw in person was a bad substitute for the real thing.

Expand full comment

My partner and I got to relocate to a city with great biking and great outdoor eating and drinking venues because we were both teaching online at our suburban university, so that was great, until we had to go back in person.

Expand full comment

The pandemic is definitely the best thing that has ever happened to my slightly-neurotic indoor cat. She gets to sit in my lap, or drag a toy into the kitchen when I'm working to try to distract me (which is often kind of welcome).

Expand full comment

Not to disagree, but how has this changed in the last 15 years? It's not like SEO wasn't a thing then?

Expand full comment

15 years ago, internet-native publications hadn't gotten big enough to be an important part of the media ecosystem. Aside from Slate, the publications Matt talks about in this article were all print newspapers or magazines. So while some people were certainly doing SEO in 2007, very few reporters were thinking about SEO when they came up with article ideas or wrote headlines.

This started to shift in the early 2010s with the rise of web-native publications like Buzzfeed, Upworthy, Vox, etc. These publications made a concerted effort to optimize their editorial processes to maximize search and social traffic. The first few publications that did this were able to grow quickly and gain market share from other publications. But by the late 2010s their techniques had spread to the rest of the news industry, leading to the homogeneity you see today.

Expand full comment

What a Slatepitch

Expand full comment

Exactly.

The only editorial now is Facebook

Expand full comment

MY is better than the entire Times opinion department put together. Douthat, Brooks and Krugman are all good but never go as deep as MY does. When Douthat reels off a slew of mellifluously worded examples, MY drills down and explains things. The other Times columnists are too hand wringing and officious to even read.

Expand full comment

Agree completely. Though I’ll defend Douthat, moderate atheist that I am, because his contrarian takes are one of the few reasons (the recent hiring of John McWhorter being one of them) I haven’t cancelled my NYT sub. The liberal opinion machine is chasing after the same group of very left, very college-educated types, people who carefully curated their classes to nurture all the biases their sub-tribe prefers.

Expand full comment

Douthat fills the niche of a guy who writes a column, I read it, I shake my head and say "what a dumbass", and then I read his next column. And I mean that in a good way.

Keeps the mind grounded.

Expand full comment

The fiery hot take I'll serve up is that Douthat is one of the rare writers that I enjoy more on Twitter. He'll actually engage in good faith with some of the other top writers out there that'll keep the mind grounded, as you say, and Douthat Derangement Syndrome on Twitter can give me a chuckle from time to time.

Expand full comment

I think his work on The Argument revealed there's a trolly-side to Douthat that I appreciate - he would delight in just skirting the edge of what was acceptable in winding up Michelle Goldberg. As much as I love Jane Coaston, I really don't like the new Argument at all. Advocates or Experts just make for mindnumbingly boring debates where both sides just lob their stale talking points at each other.

Expand full comment

The new The Argument is so frustrating. Why they kept the same name is a mystery to me. The old one was three interesting personalities who bounced off each other in interesting ways talking about the subject of the week. Now it’s two boring activists reciting their talking points in front of a bored host. It’s not working.

Expand full comment

It's worse when you realise that Jane, Ross and Michelle would have been hilarious as well.

Expand full comment

I agree that The Argument is worse now and I feel bad about saying that because I really like Jane Coasten and she's an interesting thinker, and saying it means I prefer to hear pundits speaking superficially rather than experts talking. It's just that most of the experts aren't that impressive and aren't that good at putting forth interesting arguments.

Expand full comment

I think the issue is they're taking a pundit format and shoehorning experts into it. Maybe if it was something like the BBC's Moral Maze where pundits interview the experts before having a discussion about their conclusions at the end, it would work better

Expand full comment

What are Jane Coasten's interesting views? I don't get anything interesting at all from her podcasts. I'd be interested in getting useful pointers. I don't listen to the Argument because I get nothing from it.

Expand full comment

Football and Stalingrad.

Oh, and so contrarian takes you might not expect on some political things too, I'd guess.

Expand full comment

She was on the Weeds, right? I, uh, thought she was useless? I always liked Klein and Yglesias better and felt vaguely guilty for that.

Expand full comment

According to her she’s a conservative, which I find confusing because I can’t tell her views apart from anyone else - at least as far as Weeds hosts go.

Expand full comment

I get his free substack and kind of like that as well

Expand full comment

I actually think like 1/3 of his columns are good-to-decent and don't make me react that way. Anytime he writes about abortion though....yeesh.

Expand full comment

McWhorter has been a great get for them. He brings (dare I say) diversity they couldn't get from any other POV

Expand full comment

His leaving Slate was my reason for leaving Slate Plus.

Expand full comment

I signed up again recently and he was part of why (Jay Caspian Kang is doing some good work and some other things made me hopeful).

I left after the Tom Cotton and Bari Weiss messes (not remotely a fan of either). When an opinion that’s held by 56% of the American public is so “harmful” as to be unpublishable, you no longer have any hope of being the Paper of Record.

Let’s face it, that dynamic is responsible for a lot of what Matt describes here.

Expand full comment

As a liberal atheist, I’ve felt way more respected by Douthat than by Nicholas Kristof. Douthat probably hates and fears people who think like me, but that drives him to take us seriously. Kristof thinks his readership are children to be scolded.

Expand full comment

As a sort of liberal atheist, I need Douthat to explain how normal Republicans think.

Expand full comment

Whatever Douthat is, I don't think he's a normal Republican.

Expand full comment

I think Douthat represents too much of a dying strain to fill that role well. I think he can present good versions of the religious right's cases on a number of things, but that's less and less of the right by year

Recently I've been trying out reading Hanania for that. He's got some good insights, and while he's not a normal righty in many ways I think he's a lot more clued into what drives them--plus he bites on the typical conservative outrage bait of the present day

Expand full comment

Ross Douthat is a WASP pretending/morphing into a hard-right wing traditionalist Catholic. I don't think he is anywhere near the normal Republican.

Expand full comment
Comment removed
Feb 17, 2022
Comment removed
Expand full comment

Maybe I just don't know Douthat well enough, but I never get the sense that he's just like really buttmad about the thing of the day

And completely unironically, I think that's important, because I think it's one of the most unifying features on the right today, consuming infotainment news that gets you pissed at your political opponents.

Which... is actually a take I'm cribbing from Hanania himself (https://richardhanania.substack.com/p/liberals-read-conservatives-watch) lest you accuse me of uncharitability towards folks on the right for thinking this

Expand full comment

I’d say he Owns The Libs, but in a genteel way.

I’m surprised nobody’s mentioned the WaPo oped stable, which is considerably more grounded, and has the one decent pro-Trump writer, Henry Olsen. He’s willing to write tough-minded pieces that aren’t total hackery.

Expand full comment

Douthat is not at all a normal Republican. He’s an old breed, paleoconservativism with an intellectual veneer. Stephens is the establishment Republican.

I do still like Kristoff, and I like Brooks more now that he’s become a Democrat. His columns are not that profound, but pleasantly wholesome.

Expand full comment

I used to like Douthat, or at least find him interesting, but I feel like he’s written the same handful of columns over and over for the past few years. I still like Stephens for the solidly Establishment Republican takes.

I rarely read anyone else’s opeds, even from the writers I like. Young and Goldman are good, but again, pretty predictable. Klein is interesting. I like Bruni for solidly sensible center-left takes. The rest I find unbearable. I know he’s considered a giant, but I can’t stand Bouie.

For anyone who likes Douthat, I’d recommend Henry Olsen of WaPo, who is in the same vein, but on a wider range of topics.

Expand full comment

So, to paraphrase MY:

STOP calling Times op-ed columnists hacks.

Michelle Goldberg is INCISIVE

Jamelle Bouie is BOLD

Ross Douthat is THOUGHT-PROVOKING

Thomas Friedman

Maureen Dowd is PUBLISHED TWICE A WEEK

Expand full comment

I don't like the dig on Thomas Friedman but this is hilarious.

Expand full comment

Do people actually get something deep out of Krugman? As an academic, he produced a lot of incredible work, but I don't think his column meets the same standard (and most economists would agree...). He seems to just keep beating the same predictable drum of "GOP bad for economy." In a lot of cases he's right, but I still don't find it to be terribly interesting or insightful.

Expand full comment

He’s been at NYT for over 20 years, I think he’s said all he has to say many times over and is now going thru the motions

Expand full comment

Which is a shame, because macroeconomics are way more interesting now than they have been in a long time. For most of the last decade, Krugman's (correct imo) take was, "Demand is understimulated. Congress needs to have a more aggressive fiscal response."

Now you have inflation, supply chain stuff, consumption of goods replacing consumption of services, decoupling with China, and maybe too much fiscal stimulus. There's a ton of cool writing on this from an academic and popular perspective. People like Emi Nakamura are using big data to bridge the divide between micro and macro. You have people like Noah Smith writing about "supply-side progressivism". Krugman seems to be downplaying the weirdness, which is fine. Somebody needs to do that, but he does seem to be stuck in the last decade of austerity fights. I do like his takedowns of MMT, though.

If you want good econ discourse, Twitter is a decent source, but it's filled with crap too. Fortunately, someone goes through that for you.

https://bestofecontwitter.substack.com/?r=fggz4

Expand full comment

Yeah, that's what I mean. He's clearly capable of high-level economics, and, one assumes, other forms of intellectual output. But he just seems to phone it in with his columns. Is he just too far away from primary academic research (or even reporting) to have any novel insights?

Expand full comment

I haven't read his NYT blog in a little while (does he still have a blog?) but I always found his blog posts to be better than his formal columns.

Krugman's best work, though, came when he was at Slate! It's funny to think that at the time, his reputation was as a hippy-puncher and he was seen as sort of a bete noire of the left.

He became a more hardline liberal when Bush became President, although it must be said that his writing on Bush in the early years of the administration was really excellent too. He very bluntly called Bush out on a lot of nonsense when few others in the mainstream media were doing that. This was when the "shrill Krugman" memes were popular.

Over the last few years I've found his columns to be most interesting when he gets involved in intra-left debates, like during the presidential primaries. But that doesn't happen often.

Expand full comment

Agree about how good Krugman was at Slate. And since we're talking about Slatepitches, the greatest one may have been by Krugman while writing there: https://slate.com/business/1997/03/in-praise-of-cheap-labor.html

Expand full comment

So...Krugman wrote that on Slate, something that was very similar to what Matt wrote 16 years later on Slate, except that Matt got attacked considerably more on the subject.

Expand full comment

Totally agree. I was in trade policy at the time and loved his work. I think I've read fewer than five of his NYT columns.

Expand full comment

I don't know if he's written about his rationale lately, but he used to do it a lot during the Bush years in response to the "shrillness" accusations. Basically his point was that he still thought there was stupid stuff on the left, but the right was the far bigger threat since their views had captured an entire party (one that, in fact, had a trifecta at the time), whereas the worst left-wing stuff had no chance of actually being implemented at scale. It's tough to argue with that logic as far as it goes, but I think what he's missing is that being overly predictable and one-note is counterproductive to his stated goal - that is, if you want your writing to be useful to the cause of defeating what you see as the greatest threat, then paradoxically, just attacking that threat all the time defeats the purpose because you won't persuade anyone.

Expand full comment

Great observation. When I started my career working in policy, the conventional wisdom was that watching stuff like the Sunday political shows was useful until you knew what everyone would say before they said it. Then you could stop.

Expand full comment

He has a newsletter where stuff like that gets shunted in to

Expand full comment

When I was first introduced the NYT opinion section, I always found him to be the most boring for this reason. However, a lot of people are really engaged by "GOP bad for the economy" writing, so I regularly have to deal with getting his articles linked to me.

Expand full comment

I agree.

I find Douthat's theses to be provocative and generative, but he doesn't put in the hard work of actually substantiating anything. Even his books are very intellectually un-rigorious. Maybe he's not actually very smart and just has a particular POV?

Brooks strikes me as similarly dilettantish. His perspective is dignified and decent, but un-challenging and lacking in rigor. Just being "right" all the time isn't good enough. Try harder!

Krugman is actually very smart. But he doesn't put in the effort. His pieces are popularizing, which has it place (obviously on the Opinion Pages), but can't he do what great professors do and give us a little depth, too?

Expand full comment

Brooks has been having a late middle age crisis in print and often writes about integrity, ethics, etc., which is laugh out loud funny from a guy who ditched his wife to marry his intern, who just happens to be hot and thirty years younger than he is. Oh, the decency!

However, Brooks is worth reading because he’s actually changed his mind on some stuff, eg laissez faire economics and redistribution. I want to country club Republicans to be more like Brooks.

Expand full comment

I didn't know that. He was already an intern at the WSJ before she was born... Yuck.

So, I guess he's got all the virtues as well as the foibles of the old, elite WASP(-adjacent) world that he grew up in and stands lonely defending!

I do think that Brooks gave us some enduring ideas in his prime. His "Bobos in Paradise: The New Upper Class and How They Got There" was zeitgeisty, if not especially rigorous or fact-based.

He didn't benefit from going on record as admiring Obama, which was ideologically unorthodox, but consistent with his worldview (Obama still stands as the best example of embodying self-control, small c conservatism, and family values to sit in the White House in the last 30 years). His support for gay marriage was also on-brand but out-of-step with the GOP at the time.

His "The Nuclear Family Was a Mistake" piece in the Atlantic was provocative in the same way that Douthat can be. Even as a non-Conservative, I can appreciate his somewhat counter-cultural focus on extended family ties and community in an atomized era where "family values" are just tribal markers at worst and a glorification of the isolated, nuclear family unit, at best.

By contrast, his more recent old-man grumps against marijuana legalization and lazy tirades about "cultural Marxism" brainwashing The Kids are neither fact based nor zeitgeisty.

Expand full comment

always worth mentioning in this context that Brooks once taught a guest course at Yale, called "Humility", in which the reading list included... his own book

Expand full comment

Brooks is less qualified to teach at Yale than I am. He doesn’t hold a doctorate of any kind, not even a JD. Wtf.

Expand full comment

It seems Douthat views his job as producing content that makes Republicans who don't like Trump feel OK about continuing to vote Republican. Hence the consistent stream of to-be-sure/what-aboutism/seriously-but-not-literally as the GOP descends further into the anti-democratic abyss.

Expand full comment

Douthat does a good job of explaining center right opinion to people who think differently. His political instincts are astute, I don’t share his preference for large families and Roman Catholicism, but his religious views are more normal than mine, and I don’t want to live in a post christian echo chamber.

Expand full comment

I completely disagree. Ross is a rare example of a writer who writes to a mostly hostile audience with the intention of persuasion. One reason why he is a good columnist.

Expand full comment

I mean Douthat’s primary topics are religion and culture, which have nothing to do w/ that

Expand full comment

Except when he decides that the correct course of action is for the (charitably) 30% of the populace who are seriously religious and share his conception of American culture to force that conception on the rest of us, lol.

Expand full comment

Isn't that true for every writer? Cosmopolitans want to enshrine cosmopolitanism in the law too.

The problem with Douthat's philosophy is that Catholic Conservatism is a bad philosophy

Expand full comment

I guess, but to me, even if they're roughly equal in concept, enshrining a basically liberal conception of human rights and the freedoms of the citizenry in law makes for a hugeeeee difference in degree.

While I have my points of contention with the current cosmopolitan strain of liberalism that seems to run newsrooms (when the woke nutjobs aren't anyway), they're not proposing to force a large majority of people to do and say things they don't wish to do or say in service of some imagined past.

The wokeists and the reactionaries are basically the same thing, with a different underlying ideological matrix.

Expand full comment

Yeah, but have you considered that wanting substantiation is itself, a sign of a decadent society?

Expand full comment
Comment removed
Feb 17, 2022
Comment removed
Expand full comment

I mean, contra that piece, Douthat was right about the election. The “coup” had no chance of succeeding and was generally pathetic. People who think otherwise don’t understand the dynamics of the conservative legal movement—Trump filled the bench with a ton of David French readers who think the few really MAGA judges you can find in Texas and Louisiana are distasteful and embarrassing.

Expand full comment

This comment is very Douthatish. Sure, the capitol was overrun by people chanting hang Mike Pence, and we don't support beating cops with fire extinguishers, but it wasn't actually serious.

Expand full comment

…the Capitol was overrun by a bunch of people who mostly took selfies. And even if it succeeded in killing Mike Pence or whatever, Trump still would have lost. It was bad but there was no serious prospect of election tampering as long as literally every judge in the country kept rejecting election challenges.

Expand full comment

If you try to rob a bank, but you suck at it and your plan makes no sense and you don't get any money and you're immediately caught, the FBI doesn't let you walk away. You go to prison for 20 years.

Expand full comment

Like I say, this seems a determined effort at missing the point by people who don't want to recognise they're voting for a party whose leader is trying to turn America into a competitive autocracy like Hungary and Russia.

I think it's revealing that you wrote "killing Mike Pence or whatever". Killing the Vice President because he refuses to overturn the election is not some minor detail!!

Expand full comment

Krugman was a personal hero of mine and reading his writing on IS/LM is what led me into economics in the first place. Reading his work since Trump won has been really depressing for me.

Expand full comment

NYT columnists are being asked to write for a much broader audience, and not get overly technical or lost in minutiae. Matt is able to write thousands of words about farming vs. agriculture or whatever because he's writing for a niche, loyal audience. I mean, obviously I like that, I'm here as a paying customer, but it's kind of apples and oranges. You can read the articles Matt has been occasionally publishing in Bloomberg or the one he published at NYT more recently and see a pretty clearly different writing style, I think.

Expand full comment

I've scanned all the comments and I don't see anyone qualifying your take by pointing out that Michelle Goldberg is really great. She's really great!

Expand full comment

I think Ezra Klein's column is the exception here and the only reason I'm keeping my Times subscription. But he did migrate from Vox and basically worked with Matt for a decade(?) so he's by no means a counter-example to your point.

Expand full comment

Klein is like Matt after castration and partial labotomization.

Expand full comment

I’d say “like Matt if he was very committed to doing a Mr. Rogers bit”.

Expand full comment

This is somewhat related:

Games journalism has gone through more or less the same process in miniature. There was a time a few years ago when, if you were a weird PC gamer into indie stuff there was a whole publication of talented writers basically catering specifically to you (Rock Paper Shotgun). If you wanted your video game writing with a side of lib/left politics and culture writing you could get that pretty easily too (Kotaku). You could get really in-the-weeds technical and design talk with behind-the-scenes details (Polygon). There were a few different publications about consoles for different audiences. Etc.

While all these places do still try to hold on to their identity, you can still find weird indie games on RPS for example, there has been a ton of homogenization. Part of that is SEO chasing and feeding the algorithm, part of that is that every games journalist spent too much time on Twitter and decided they also wanted to write self-important left-wing culture analysis for their work so they basically turned their outlets into knock-off Kotaku, and now Kotaku isn't nearly as entertaining for doing the same thing because it feels tired and overdone and they don't even reliably piss off Gamers(TM) anymore.

I think the future of online media is a dual model of SEO-chasing homogenized slurry for most people, who will be happy with not following particular publications as much as just clicking on interesting links, and premium publications that cater to a much smaller, wealthier audience of people who want particular, distinctive voices. Unfortunately that latter situation is much more expensive than the way things used to be but at least we got SB out of it.

Expand full comment

I think a lot of the issue here (also seen in sports journalism) is that since politics and culture seem really important right now, and seem to be a part of everything, lots of people who write for a living are going to want to write about that.

Also, there's a big audience for certain kinds of journalism, like games or sports. And so people who really want to write about everything are going to be able to find a job there but not elsewhere.

Finally, lots of people don't read "news", but want to hear a bit about current events/culture/etc. So if you only read game news sites, you don't necessarily mind hearing a bit about other stuff.

Expand full comment

"I think a lot of the issue here (also seen in sports journalism) is that since politics and culture seem really important right now, and seem to be a part of everything, lots of people who write for a living are going to want to write about that."

To me there is more of a fundamental business angle here. For the purposes of generating social media sharing, it's more lucrative to lean into angles that touch on questions related to politics and identity than to do pure aesthetics and "art for art's sake." Even if you alienate a bunch of people with your hard-edged takes, you also secure enthusiasm from others.

Expand full comment

From a business perspective, it's better to be loved by 10% and hated by 90% than to be viewed with indifference by everyone.

Expand full comment

This makes total sense to me because you can get the 10% to pay while the 90% won't. Which makes all the outlets moving to try and grab the same group is really weird. If you can get everything that Vox, Slate, etc. have to offer plus a whole lot more from the NYT, then why would anyone go to the former?

Expand full comment

> So if you only read game news sites, you don't necessarily mind hearing a bit about other stuff.

I think this is way off, and the person who "doesn't read news" gets pissed when news they don't care about (obviously) gets shoved into an article about a topic they do care about.

Expand full comment

I think that varies. What I'm thinking of is people who don't read the NYTimes but do watch comedy-news, like the Daily Show. Or who like Defector/Deadspin. Or who get their news from TikTok.

Expand full comment

Ah ok. I was thinking more of the people who clearly read these sites and get mad enough to complain in the comments when other topics get pushed that they don’t like. Probably the “missing middle” fallacy for me here.

Expand full comment

Right, if you don't agree with the writers' perspective you'll get mad. But the metro young college grad who agrees with Vox but only reads video game news (or sports or TV or ...) is a fairly substantial demographic.

Expand full comment

There's a lot of politics-adjacent stuff happening in gaming right now as well, especially regarding working conditions. It'd be really hard to write an article about an Activision-Blizzard game right now while ignoring the elephant in the room, and it's a genuinely a hard problem to solve.

Expand full comment

> It'd be really hard to write an article about an Activision-Blizzard game right now while ignoring the elephant in the room, and it's a genuinely a hard problem to solve.

Hard for whom? As a reader, I find it pretty annoying to see every article that's obliquely about Activision or Ubisoft feature a pro-forma "to be sure, this company FUCKING SUCKS".

Expand full comment

Maybe I'm now out of step with the zeitgeist, but in other narrow-topic forums (like the aforementioned sports or gaming), I've met up with people for a beer a few times over the years, and it is a sincere point of pride for me that to a person, they've commented that until actually meeting me, they had no idea what my politics were.

Because when I'm talking about sports or gaming, my politics aren't the goshdang point!

Expand full comment

Rock paper shotgun, avclub, polygon, even the wapo’s game coverage quite literally does this. I can’t stand it. It’s like, if you feel this strongly, don’t cover their products!

Expand full comment

Maybe I'm unfair, but I don't get this argument. So shouldn't worker-rights-related issues like crunch or issues like sexism at Activision Blizzard not be talked about in games media? Those directly affect the quality of the product! (See: Cyberpunk and crunch).

Expand full comment

It's not that they shouldn't be covered, it's the incongruence between 7-10 paragraphs of basically regurgitated press release and then, at the end "by the way there's a big lawsuit against activation for sexual harassment stuff and we totally believe the women". Like I said above, if you feel so strongly about these issues, covers those and don't cover the products they are releasing at the same time!

Expand full comment

Hockey had a big story of writers jumping on an alleged racist incident that turned out to be a lot more complex than people thought at first, and there didn't end up being more than a peep from a couple of them about how they situation evolved. It was very disappointing to see them jump into the social justice angle and then quietly slink out when the case became something other than heroes and villians

Expand full comment

Yeah well but then the issue is just bad journalism, not the topics covered. Good journalism would be able to explain how the quality of product is affected by things like crunch and sexual harrassment. I think Kotaku does an exceptional job there, for instance, as do people like Jason Schreier. But the issue with video game journalism is that it tends to attract hobbyists, not Jason Schreiers. The result is incongruent garbage like you said.

Expand full comment

Yeah, I read plenty of football journalism and I see this pop up all the time. Especially on Twitter, when writers get really fired up about some intersection with their subject matter--especially on discrimination and social justice matters.

Expand full comment

I think Gamergate played a big role here as well. Video games are still a maturing medium, and just as you really started to see lots of people branching into different areas and taking the medium seriously as an artform, like movies, there was a giant culture war over it. That made everybody mad, polarized, and scared to stick their neck out too much. When a writer criticized Cyberpunk 2077 for being particularly unfriendly to epileptic people and gaming accessibility in general, a bunch of trolls sent her flashing videos to trigger her epilepsy.

Gaming journalism has long been not that much more than advertising for new games, which isn't bad by itself. I don't want to waste my time and money on a game I don't like. However, Gamergate came at a time when people were getting fed up with developers paying for good reviews and gaming journalism was branching out more. Then awful, far-right trolls fucked everything up.

There's still cool discourse on games, but a lot of it is on Youtube. Jacob Geller and Game Maker's Toolkit are really good for it.

Expand full comment