“Future“ and the future of media

First-party content and the case for smart propaganda

(Liz Hafalia/The San Francisco Chronicle via Getty Images)

For years now, I’ve been hearing rich technology industry people complain about the media — both its attitude toward their industry in particular and its approach to the world in general.

At the highest level, these complaints are no so different from what Joe Biden was complaining about on the tarmac when he said journalists’ questions always emphasize the negative. And while I think there are some good reasons for a tendency toward negativity among journalists, there is also real truth in this critique.