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Bo's avatar

This sort of hits on something I talk about a fair amount with my politically minded friends. Democrats have terrible brand strategy in general and often, the things they think are their strengths are actually serious vulnerabilities. It would be a good idea for the democrats to advocate for something that is broadly popular and at the same time get to use words people like, such as “freedom” instead of “control”.

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Jeff Rigsby's avatar

Something that drove me (and other volunteers) absolutely bananas during this year's campaign:

I was textbanking with an organization that had partnered with the North Carolina Democrats to flip state legislative seats, and we talked to SO. MANY. VOTERS. whose first question was "Does she support legal weed?" Not a single one of the statehouse candidates we texted for was on record for legalization, so we had to go to the default response: "I don't have her position on that issue at my fingertips, but I'll let the campaign know about your concerns." Absolutely an unforced error.

One more point that might be useful for some SB subscribers: legal marijuana is among the few issues where progressives can contribute to social progress in deep-red states. Check out this amazing Politico piece on Oklahoma, whose medical-marijuana regime is so liberal that it's a recreational-marijuana state for all practical purposes--and where the market isn't hopelessly overregulated, as it is in some blue states:

https://www.politico.com/news/magazine/2020/11/27/toke-lahoma-cannabis-market-oklahoma-red-state-weed-legalization-437782

So if I were one of the twenty-three progressive Democrats who live in Idaho (or wherever) I think I might spend some time partnering with conservatives and libertarians to reform the state's pot laws. You'd want to focus on ballot initiatives rather than lobbying, which is how the progress in Oklahoma was achieved.

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